Money is not just figures in a spreadsheet—it's extremely emotional. Financial decisions can be rational on the outside, but actually driven by what we've lived, believe, and feel. It can be the catalyst to unlocking the door to wiser money habits and sustainable wealth build-up to understand the psychology of the way we think and feel about money. The Emotional Relationship with Money Early on, people develop emotional associations with money in family life, culture, and experience. To some, money is security and freedom. To others, money is anxiety, guilt, or shame. These emotional imprints steer spending, saving, investing, and borrowing decisions throughout a lifetime. For instance, someone who was brought up in a poor household may end up being too frugal or concerned about spending too much money—even if they are wealthy. Others who inherited sudden rapid wealth would go on to live unethically, assuming that they will lose what they had again. Fear and ...
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